Family Business
Carl and Lillian Forslund started our company in Ironwood, MI in 1950 as a sawmill with a small retail sales office. In 1962, a new office and warehouse were built at the present Ironwood location. Many expansions were added over the years at the Ironwood location. Paul Forslund, the current president, started full-time at the company in 1970. In 1974, the company was incorporated under Forslund Building Supply, Inc. New locations have been added throughout the years: Ashland, WI in 1985, Land O' Lakes, WI in 1990, and Iron River, MI in 1996. In April 2001, we moved our Iron River store to a 12,000 ft. store in Caspian, MI. The Ironwood location is a Do-It Center, and the other three locations are Do-It-Best stores.
To learn more about Carl and Lillian and the history of Forslund Building Supply click here.
In 2000, our Company moved the Ashland location into a new 16,000
ft. store and warehouse. The Ashland store is designed with the
new Do-It-Best format and color scheme for the 21st century. We are
proud of continuing our business relationships with our customers
and vendors for over 58 years.
Our mission: To supply quality materials, provide high
customer service, and sell at competitive prices to our customers in
our market area. By providing this service, it is our goal to
continue to reinvest in our company and provide an environment for
our customers, associates, and vendors to grow and prosper

